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Superconnect: Harnessing the Power of Networks and the Strength of Weak Links By Richard Koch, Greg Lockwood
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- Amazon Sales Rank: #1244935 in Books
- Published on: 2010-08-23
- Original language: English
- Number of items: 1
- Dimensions: .95" h x .10" w x .65" l, 1.08 pounds
- Binding: Hardcover
- 304 pages
From Publishers Weekly Entrepreneur Koch (The 80/20 Principle) and investor Lockwood break down the three types of connection--strong links: long-lasting relationships with friends and family; weak links: relationships with acquaintances; and hubs: the junction of several strong and weak links, such as businesses, social circles, schools, nations. The rock stars of social connections and networking are the eponymous "superconnectors"--individuals and businesses who are disproportionately connected (and significantly more successful as a result)--and their specific talents hold far-reaching implications for market structure, strategy, and industrial policy. Through lively case studies and stories, the authors explore how the Internet has changed links, the new rules and characteristics of a hyperlinked society, and how firms and individuals can benefit from the all-important weak links. Weak links, or casual contacts, are a crucial resource; requiring little work or effort, these relationships "deliver enormous dividends," and this smart and thought-provoking analysis explains how individuals and businesses can harness their power for almost any kind of professional advancement. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review The theory of networks is a hot topic. With its wonderful range of stories Superconnect provides a fascinating insight into a subject that underpins everything we do, from surfing the internet to communicating with friends, from the economic transactions we make to the way we use our brains -- Marcus Du Sautoy A fascinating and enriching read -- Julia Hobsbawm Management Today
About the Author Richard Koch has started several valuable network ventures and is the author of The 80/20 Principle, an international bestseller. He lives in Portugal.Greg Lockwood is an investor specializing in network businesses. He lives in London.
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